Raises Awareness

The senior executives at the donor to a nonprofit know the good work they do. They support them for a reason. However, often the hundreds or thousands of their employees have no clue about who the nonprofit is or what they do.

Participating in the Challenge helps educate all the donor's employees, their Challenge participants, and all the people that sponsor them about the extraordinary work their nonprofit does in the local community.

Challenges represent an opportunity to inform all these people about the nonprofit's history, the good work they do, and the populations they serve. This can drive immediate support and ongoing donations in the future.